Course code Ekon3104

Credit points 2

E-Commerce

Total Hours in Course32

Number of hours for lectures20

Number of hours for seminars and practical classes12

Date of course confirmation19.11.2019

Responsible UnitInstitute of Economics and Regional Development

Course developer

author Ekonomikas un reģionālās attīstības institūts

Arnis Lēnerts

Dr. oec.

Course abstract

To remain competitive in the global market, it is necessary to implement new forms of business organization. Information and communication technology is becoming a major business efficiency and productivity promoting factor. Object of study provides basic knowledge in electronic commerce, its technological processes, legal and security issues, as well as web marketing.

Learning outcomes and their assessment

Knowledge – students are able to apply their knowledge in e-commerce which enables using modern equipment and technologies (e-environment) in business and special methods that correspond to the newest achievements in this area; skills – students are able to independently identify and analyse various problematic situations in e-commerce by using the theory, methods, and their problem solution skills to improve business processes and increase business efficiency;
competence – students are able to exploit e-commerce technologies and have obtained basic knowledge in organising e-commerce. If necessary, they can use their skills in exploiting means of e-commerce in traditional business and in organising a marketing p

Compulsory reading

1. Mārketings. Harvard Business Review. Rīga: Lietišķās informācijas dienests, 2009. 145 lpp.
2. Lektauers A., Merkurjevs J., Romānovs A. Elektroniskā komercija: mācību līdzeklis. Rīga: RTU, 2008. 124 lpp
3. Turban E., King D., Lang J. Introduction to Electronic Commerce, 3/E, Prentice Hall, 2011. 928 pp.
4. Stabulnieks J. E-komercijas stratēģija mazos un vidējos uzņēmumos. Rokasgrāmata. Latvijas Tehnoloģiskais centrs, 2010.

Further reading

1. Hārts Dž., Dausta B. Pasākumu plāns: e – mārketings. Rīga: Lietišķās informācijas dienests, 2007, 314 lpp.
2. Кеглер Т., Доулинг П., Тейлор Б., Тестерман Дж. Реклама и маркетинг в интернете. Москва: Альпина Паблишер, 2003. 640 c.
3. Patens D. Kā veidot mārketingu. Rīga: Lietišķās informācijas dienests, 2009, 262 lpp.

Periodicals and other sources

1. Tehnoloģiju ziņas, apskati un attieksme – www.kursors.lv
2. Tehnoloģiskie risinājumi, E-pasaule – www.e-pasaule.lv
3. E-komercijas jaunumi - www.ecommercetimes.com