Course code Ekon3098

Credit points 2


Total Hours in Course80

Number of hours for lectures16

Number of hours for seminars and practical classes16

Independent study hours48

Date of course confirmation22.11.2011

Responsible UnitInstitute of Economics and Regional Development

Course developer

author Ekonomikas un reģionālās attīstības institūts

Kaspars Naglis-Liepa

Dr. oec.

Course abstract

The objective of the course is to provide an understanding of the role of marketing in modern times of competition and globalisation. During the study course students will get knowledge about consumers and their behaviour, motivation to purchase, about product and its quality, price and about advertisement as one of the method of promoting the products.

Learning outcomes and their assessment

Knowledge – students obtain knowledge on the theoretical principles of marketing and the related practical ways of tackling marketing problems. Skills – students are able to use and analyse the complex of marketing elements and the system of management, assess the role of marketing in enterprises, and elaborate decision-making processes in relation to marketing issues. Competence – students gain knowledge and practical skills to create new approaches for tackling marketing issues, are able to demonstrate knowledge on the need for customer-oriented approach in the performance of an enterprise, as well as to choose the most appropriate kinds of communication to attract customers.

Compulsory reading

1. Praude V. Mārketings: teorija un prakse. 1. grāmata, 3. izd. Rīga: Burtene, 2011. 522 lpp.
2. Praude V. Mārketings: teorija un prakse. 2. grāmata, 3. izd. Rīga: Burtene, 2011. 348 lpp.
3. Kotlers F. Mārketinga pamati. Rīga: Jumava, 2006. 648 lpp.
4. Stražnovs G. Reklāma praktiskajā biznesā. Rīga: Merkūrijs LAT, 2004. 191 lpp.

Further reading

1. Kotlers F.Mārketings no A līdz Z. Rīga: Jumava, 2007. 204 lpp.
2. Hārts Dž.,Dausta B. Panākumu plāns: e-mārketings. Rīga: Lietišķās informācijas dienests, 2007. 314 lpp.
3. Patens D. Kā veidot mārketingu. Rīga: Lietišķās informācijas dienests, 2009. 262 lpp.

Periodicals and other sources

1. Dienas Bizness: nedēļas laikraksts: Latvijas biznesa avīze. Rīga: Diena: Dagens Industri, 2005-. ISSN 1407-2041.
2. Kapitāls: žurnāls lietišķiem cilvēkiem: krāsains biznesa un ekonomikas žurnāls. Rīga: Lietišķās informācijas dienests. ISSN 1407-2505.
3. European Journal of Marketing. Published by Emerald Insight. ISSN: 0309-0566.